An article summarized by Variety:
Disney+ is raising the price of its ad-free Premium plan from $18.99 to $21.49 per month, effective Sept. 23rd for new subscribers, with existing customers seeing the increase on their next monthly bill. The hike comes as Disney continues to increase prices across its streaming services.
The increase coincides with the Disney+ debut of Pixar’s “Toy Story 5,” giving subscribers a major new movie as the company raises the cost of its premium tier. Disney’s latest move continues a broader trend of annual streaming price increases as entertainment companies look to generate more revenue from their subscription businesses.
Disney’s latest increase marks the fourth U.S. price hike in four years. The ad-free Disney+ plan has nearly doubled from its $10.99 monthly price in 2023, highlighting how significantly the cost of streaming has risen for consumers in just a few years.
