An article summarized by Variety:
Spotify and Joe Rogan have signed a new multiyear licensing agreement extending their partnership around The Joe Rogan Experience. Spotify will continue handling advertising sales and licensing for the podcast, which is now available across multiple platforms rather than being exclusive to Spotify. Financial terms were not disclosed, but the Wall Street Journal reported Rogan could receive an estimated $250 million earnout over the life of the deal.
The partnership began in 2020, when Spotify acquired exclusive rights to JRE, but that exclusivity ended in 2024. The new agreement continues a more open distribution model while allowing Spotify to remain heavily involved in monetizing the show. Rogan said the partnership has been a great fit and that he is excited to continue working with Spotify.
The Joe Rogan Experience remains one of the biggest podcasts in the world. It was the No. 1 most-listened-to podcast across Spotify, YouTube and Apple Podcasts in 2025, and has 18 million Spotify followers. Since launching in 2009, the show has produced more than 2,500 episodes, typically running two to three hours, featuring guests ranging from politicians and entrepreneurs to athletes, comedians and scientists.
