An article summarized by The Hollywood Reporter:
YouTube and NBCUniversal have announced a new partnership that will include Peacock Premium with YouTube Premium subscriptions starting early next year. The move adds Peacock's library of live sports, movies, and original shows to YouTube Premium, potentially exposing Peacock's content to YouTube's much larger subscriber base.
The deal also expands the companies' broader relationship by extending NBCUniversal's programming on YouTube TV, bringing some YouTube content to Comcast's Xfinity and Xumo platforms, and having NBC Sports stream select live sporting events on YouTube. NBCUniversal will also produce certain live YouTube events and bundle some of its international streaming services with YouTube in select markets.
The partnership signals YouTube's growing ambitions to become a bundled entertainment platform rather than just a video service. By adding Peacock to YouTube Premium, the company could pave the way for future partnerships with other streaming services, while helping Peacock continue its subscriber growth after recently becoming profitable.
