An article summarized by Morningstar:
Netflix has secured exclusive broadcasting rights to the 2030 FIFA World Cup in Spain and Andorra, expanding its investment in live sports to attract new subscribers and advertisers. The tournament will feature 104 matches and mark the 100th anniversary of the World Cup. Spain, the defending champion, will co-host the competition with Morocco and Portugal.
Netflix plans to broadcast all 104 matches live in Spain and Andorra, offering comprehensive coverage that includes pregame, halftime and postgame shows with a Spanish perspective. The platform will also produce daily matchday recap programs and additional content in the lead-up to the tournament. One match per matchday will be available to watch for free in Spain.
The deal builds on Netflix's growing relationship with FIFA as the streaming company expands its live sports offerings. Netflix already holds U.S. and Canadian broadcast rights to the 2027 and 2031 FIFA Women's World Cups. The move reflects its broader strategy of using major live sporting events to strengthen subscriber engagement and create new advertising opportunities.
