In partnership with
September 9th, 2026
What happened today,
Apple held its “Surprise and Shine” event today and unveiled its first foldable iPhone called the iPhone Duo priced at $1,999, alongside the iPhone 18 Pro and 18 Pro Max, new Apple Watches, and AirPods 5…the event was also the first major product launch led by new CEO John Ternus
Former Anthropic researcher Jacob Coxon quit and warned that people developing advanced AI believe it could cause human extinction by the end of the decade…two other Anthropic researchers, Evan Hubinger and Samuel Marks, publicly said they share concerns about uncontrolled, increasingly capable systems, with Hubinger putting his own estimate of AI-driven human extinction within the next decade at more than 10%
The Justice Department is reportedly expanding its antitrust review of Fox’s proposed $22 billion acquisition of Roku, seeking a second request for additional documents and data from both companies
President Trump gave $45,000 holiday gifts to White House aides Natalie Harp, Margo Martin, and Chamberlain Harris, the White House said the gifts were part of Trump’s longstanding practice of giving Christmas presents and were permissible because they were unrelated to the aides’ government duties
Day 1 of the Republican Party’s first-ever midterm convention is underway in Dallas, bringing national GOP leaders, congressional candidates, and more than 100 speakers together ahead of November’s elections
The Trump administration is allowing more than 170,000 Salvadorans to keep Temporary Protected Status “for now”
The U.S. military said it struck five Iranian oil tankers and sunk one, after Iran’s Revolutionary Guard allegedly targeted a U.S. Navy warship with ballistic missiles twice over two days, while Iran warned it would retaliate heavily and later fired missiles toward a U.S.-used base in Jordan…President Trump also said he thinks the war will end immediately after the midterm elections
The Office of Congressional Conduct cleared Rep. Ilhan Omar (D-MN) of wrongdoing after investigating congressional financial-disclosure documents that substantially overstated her assets
U.S. mortgage applications fell 2.7% last week as the average 30-year fixed mortgage rate rose to 6.85% from 6.79% the prior week, the highest level since June 2025
S&P down .48% / Nasdaq down .64% / DOW down .77%
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Plus: A look at household net worth by country
Please follow us on X @NewsOrbitUS
Follow us on TikTok @NewsOrbitUS
Quote of the day: “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” —William A. Ward
Comic of the week 😂:
Have a great night!
P.S. We love connecting with our readers so…
Please reply to this newsletter for more info on any news points in the letter, feel free to give us any feedback you have, or let us know what you want more of!
