An article summarized by Forbes:

Recent reporting said that Meta CEO Mark Zuckerberg, SpaceXAI CEO Elon Musk and Nvidia CEO Jensen Huang pushed back against a proposal to create a FINRA-style industry body for AI regulation and standards. The proposal came from Google Chief Scientist Demis Hassabis, who argued for an industry-funded organization that could oversee AI standards. According to the report, Zuckerberg, Musk and Huang separately raised concerns with President Trump that such a body could concentrate additional power among leading AI labs, including OpenAI, Anthropic and Google DeepMind.

The debate comes as major AI executives take different positions on regulation and safety. Zuckerberg and Huang have recently argued that companies have strong incentives to develop AI safely without new external regulations, while Zuckerberg said Meta is open to independent AI evaluators and advisers. Huang similarly said companies can pursue AI development and safety simultaneously and argued that new laws and regulations are unnecessary.

Elon Musk's position has been more mixed: he recently criticized warnings about extreme AI risks, but later agreed with Anthropic CEO Dario Amodei when Amodei called for slowing or “pacing” frontier AI development and improving coordination on safety. Meanwhile, OpenAI CEO Sam Altman, Huang and other technology leaders are expected to attend a White House state dinner for Chinese President Xi Jinping next week, highlighting the broader intersection of AI policy, national security and U.S.-China competition.

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